SEO · For Antique Dealers
Get your stock found by the collectors who want it.
Your pieces are searched for every day, by people who never reach your site. We build SEO for antique dealers that ranks your stock, your periods and your specialisms, turning quiet searches into real enquiries.
Get your free SEO auditBuilt by the trade · Fixed price · No agency games
What we do
Technical foundations
The structure, speed, titles and schema most dealer sites are missing, so Google can read and rank you.
Pages collectors search
Category, period and provenance pages built around real collector search, not guesswork.
Local visibility
Show up for ‘antique dealer [town]’ and in the local map pack where buyers look first.
Content with authority
Guides written with genuine trade knowledge that earn trust and rankings.
Capture the traffic
Enquiry capture so the visitors SEO brings actually become conversations.
Clear reporting
Plain-English updates on what’s ranking and what it’s bringing in.
Built by the trade
Ten years in the antiques and jewellery world before building digital systems for it. We know the difference between Georgian and Regency, and how a collector actually searches. That knowledge is what makes the SEO real. Fixed price, plain English.
Related: Antique dealer websites · AI automation for antique dealers · Enquiry follow-up
Frequently asked questions
Why do antique dealers struggle with SEO?
Most are on closed platforms or handsome sites that were never built to be found. The technical basics, structure, page titles, schema, fast pages, are missing, so collectors searching never see the stock.
Can old stock pages still rank?
Yes. Well-structured category and guide pages keep ranking even as individual pieces sell, sending a steady stream of collectors to your current stock.
Do you do the content too?
Yes. We build the category, period and provenance pages collectors actually search for, written with genuine trade knowledge, not thin filler.
How fast will I see results?
Niche antique terms are far less competitive than broad retail, so well-targeted pages can move within weeks, faster than most dealers expect.
See what you could be ranking for.
A free, no-obligation SEO audit of your site and the searches you’re missing, with the fastest wins.
Get your free SEO audit